Planning for Growth: The How & Why of Business Planning
8:30 am – 12:30 pm
Wisconsin School of Business, Grainger Hall Room 3180
Co - hosted by the Wisconsin School of Business Family Business Center and Wisconsin Small Business Development Center at UW-Madison
Business plans aren't just for startups. Planning is the key to creating a sustainable and growing business. An established business may use a business plan to obtain financing, acquire a business, develop a new product, or entice key partners or employees to join the company. This workshop will explore planning in an existing business and introduce you to various tools that will create the roadmap to guide the growth and success of your business.
Who Should Attend
Anyone that is leading a business without a current business plan, future leaders that have not been part of the planning process yet and would like to learn more about how planning will help them and the business move forward. Individuals that would like a better understanding of the planning process and various planning tools that will be discussed in this workshop.
- Overview of lean process and how it’s used in business
- Understand how to use Business Model Canvas to improve clarity and focus on what’s driving your business
- Know your customer through empathy mapping
- Learn how to do your own market research for little or no cost
Instructor: Michelle Somes-Booher, Director SBDC
Cost: $99 (Family Business Center members receive a 20% discount), parking not included