Business Acumen and Strategy (Online)
As your leadership responsibilities expand, so does your role in setting strategic and financial goals for your organization. Building and implementing strategy requires a deep understanding of how companies create a long-term competitive advantage. You need to combine effective strategic planning with business acumen to develop a data-driven and insightful sense of how the moving parts of a company work together to grow and thrive.
This program will improve your understanding of how operations, finance, marketing, and other functions coordinate to create and execute successful business strategy. You will also polish your financial literacy and leadership skills to become more business savvy.
Who Should Attend
This program is appropriate for functional managers, divisional leaders, and executives. Regardless of whether you are growing your existing organization or taking on new responsibilities that span business unit boundaries, this program will enhance your strategic skills and help you develop effective business strategy.
Continuing Education Units
This course provides 2.1 Continuing Education Units (CEUs)
How You Will Benefit
- Learn how to identify your company’s position, market, and potential
- Examine the external environment and understand how customer and business changes affect your company’s ability to succeed
- Analyze where your business stands in relation to your key competitors and identify likely trends for the future
- Measure the performance of your business using standards that are highly correlated with value creation
- Link your strategic planning with key metrics and tools to constantly adapt and improve your strategic decision making
- Develop a flexible strategic planning process to generate actionable business strategy and implementation planning
- Improve your general business skills with up-to-date terminology and tools
|Module 1 – Business Acumen – The Organization | The Environment|
|Module 2 – Business Strategy – Competitive Advantage | Strategic Options|
|Module 3 – Strategic Action – Strategic Choices | Measuring and Managing|
Adam is an award-winning academic, serial entrepreneur, and experienced strategy consultant. Adam has co-authored three books on business models and entrepreneurship. He has published more than 20 peer-reviewed articles and book chapters.
He was a strategy consultant with Michael Porter’s Monitor Group, serving clients such as AT&T, Hewlett-Packard, Heineken, and the State of California. Adam co-founded four university spin-outs in the life sciences: Nerites Corporation, Stratatech Corporation, Virtual Incision Corporation, and Cellular Logistics. He served as CFO of all four ventures and interim CEO of two of the companies. He has served on organizational Boards and mentors entrepreneurs around the world.
Adam provides executive education and coaching in strategy, entrepreneurship, and innovation through the Center for Professional & Executive Development at the Fluno Center. His CPED clients include international pharmaceutical companies, global consumer packaged goods businesses, regional and national technology companies, and state government entities. He has taught courses on strategy, entrepreneurship, and innovation at universities around the world. He has also developed a series of online entrepreneurship courses in use in the UK and the US.
He won the 2018 National 3E Award from the United States Association of Small Business and Entrepreneurship (USASBE) for the best experiential entrepreneurial classroom activity.
Adam is a Fellow of the UK Higher Education Academy. He was selected as a Member of the Royal Society of Edinburgh Young Academy in 2012. Adam served on the World Entrepreneurship Forum (Lyon, France) from 2011-2013.
Adam holds bachelors’ degrees in Aeronautical Engineering and Quantitative Economics from Stanford University, an MBA from the University of Wisconsin-Madison, and a Ph.D. in Innovation and Entrepreneurship from Imperial College London.
Live Learning Sessions
March 2 – April 8, 2021
Tuesdays and Thursdays
3 – 4:15 p.m. CDT