UNICON Virtual Workshop 2022
Hosted by the Wisconsin School of Business Center for Professional & Executive Development
Lifelong Learning: The Innovation Challenge for Executive Education
Executive education is innovating and evolving from “one and done” opportunities to a lifelong learning partnership. How do we as executive education facilitators promote lifelong learning as a value-added component of executive education?
It is our pleasure to host the 2022 UNICON virtual workshop, which will focus on innovation for lifelong learning programs.
The 2022 UNICON Virtual Workshop will focus on practical program ideation through understanding the more general challenge of innovation in executive education. Small group collaboration will enable participants to develop innovative program prototypes for the near-term while developing processes for program innovation for the long-term.
The registration fee for the 2022 workshop is $199/person. Schools sending three or more people will receive a 20% discount.
UNICON is a global consortium of business‐school‐based executive education organizations. Through participation in UNICON, the leaders, managers, and team members of its member organizations gain new knowledge, inspiration, new perspectives, capabilities for enhancing the effectiveness of their operations, and a global network of colleagues.
Held annually in July, the UNICON Workshop puts the focus on specific issues and latest trends that affect our industry.
Who Should Attend
UNICON Members
How You Will Benefit:
- Utilize design thinking principles within an entrepreneurial framework to explore underlying customer needs related to lifelong learning
- Generate ideas and innovations for potential lifelong learning programs to serve executive customers
- Use collaborative processes to identify and develop high-potential lifelong learning opportunities
- Identify and practice innovation practices to facilitate continued program development going forward
Curriculum
Day 1: Opening the Innovation Funnel
Day 2: Narrowing the Funnel
Day 3: Priorities and Experiments
Adam Bock
Adam is an award-winning academic, serial entrepreneur, and experienced strategy consultant. Adam has co-authored three books on business models and entrepreneurship. He has published more than 20 peer-reviewed articles and book chapters.
He was a strategy consultant with Michael Porter’s Monitor Group, serving clients such as AT&T, Hewlett-Packard, Heineken, and the State of California. Adam co-founded four university spin-outs in the life sciences: Nerites Corporation, Stratatech Corporation, Virtual Incision Corporation, and Cellular Logistics. He served as CFO of all four ventures and interim CEO of two of the companies. He has served on organizational Boards and mentors entrepreneurs around the world.
Adam provides executive education and coaching in strategy, entrepreneurship, and innovation through the Center for Professional & Executive Development at the Fluno Center. His CPED clients include international pharmaceutical companies, global consumer packaged goods businesses, regional and national technology companies, and state government entities. He has taught courses on strategy, entrepreneurship, and innovation at universities around the world. He has also developed a series of online entrepreneurship courses in use in the UK and the US.
He won the 2018 National 3E Award from the United States Association of Small Business and Entrepreneurship (USASBE) for the best experiential entrepreneurial classroom activity.
Adam is a Fellow of the UK Higher Education Academy. He was selected as a Member of the Royal Society of Edinburgh Young Academy in 2012. Adam served on the World Entrepreneurship Forum (Lyon, France) from 2011-2013.
Adam holds bachelors’ degrees in Aeronautical Engineering and Quantitative Economics from Stanford University, an MBA from the University of Wisconsin-Madison, and a Ph.D. in Innovation and Entrepreneurship from Imperial College London.
Schedule
9-9:45 a.m.
Interactive discussion/activity
9:45-10:15 a.m.
Breakout session
10:15–10:45 a.m.
Debrief and next steps
10:45–11 a.m.
Break
11–11:45 a.m.
Interactive discussion/activity
11:45 a.m.–12:15 p.m.
Breakout session
12:15–12:45 p.m.
Debrief and next steps
12:45–1 p.m.
Q&A/Discussion
All times are Central Daylight Time (CDT)