Sales & Marketing
Sales and marketing alignment is essential for organizational growth. Companies with properly aligned sales and marketing teams achieve 24% faster three-year revenue growth and 27% faster three-year profit growth. However, nearly 25% of companies say they haven’t achieved sales and marketing alignment. Aligning these two teams ensures that newly generated leads are not only properly qualified for the sales team, but in service of the organization’s overall revenue and sales goals. Strategic marketing – whether B2B or B2C – fuels sales goals, which drive organizational revenue. The Wisconsin School of Business Center for Professional & Executive Development (CPED) can help you better align these two vital teams and accelerate your year-over-year revenue growth.
Strategic marketing will push your organization beyond the “quarterly mindset” and pave the way for longer-term success. In order to achieve this, your team needs to understand the broader marketing landscape, evaluate marketing trends and consumer insights, and align marketing strategy to larger organizational goals.
Leading a Sales Function
Your top sales performers won’t always transform into effective sales leaders. Effective leaders achieve company growth by working cross-functionally to implement an organizational sales ecosystem while providing structure, support, accountability, and coaching to the individual sales team members.
B2B marketing should incorporate a broad spectrum of marketing tactics tailored to the unique needs and characteristics of your buyer.
Since sales and influencing increasingly happen online, brand and influencer marketing play a pivotal role in the marketing mix.
In addition to product launch strategies and market analyses, marketing insights can also inform product innovation and lifecycles.
Marketing in the Digital Age
Today’s marketers must be able to effectively bridge the online and offline ecosystems to engage customers and maximize ROI.
Instructors with Real-World Experience
Instructors for the Wisconsin School of Business Center for Professional & Executive Development blend world-class research with practical, real-world experience. Our instructors are hand-selected and continuously evaluated to ensure your modern learners leave the experience with practical skills they can implement immediately.