Leading Enterprise AI Transformation

The AI leadership playbook your CEO already expects you to have.
Your CEO already decided AI is the priority. The hard part is knowing how to lead it and how to get results.

Leading Enterprise AI Transformation is a two-day, in-person program for leaders who are expected to use AI to improve department or team performance. Offered by the Wisconsin School of Business Center for Professional & Executive Development in partnership with the Wisconsin School of Business AI Hub, this program helps you decide how to actually plan and implement AI projects so you can make real gains in productivity and efficiency. You'll learn to spot high-impact AI opportunities, know when AI is and isn't the right tool, build strategy, and navigate governance and risk to lead adoption with confidence.

AI reached 50% of U.S. households in under three years. The personal computer took 23 years. The internet took 12. The pace of adoption isn't the hard part anymore. Leading it well is. And the companies furthest along on AI readiness are already capturing 7.2 times the business impact of everyone else combined.

You won't leave with notes. You will leave with a plan.

Every participant leaves the two days holding:

• Executive AI Leadership Readiness Assessment: a clear read on where you and your team stand today
• AI Operating Maturity Roadmap: a practical, sequenced plan for scaling AI across your department or organization
• AI Governance Framework: a working structure for managing risk, ethics, and responsible AI use
• Executive Implementation Toolkit and Practical Playbook: ready to put to work the day you're back in the office

We've been teaching this exact content to leaders both in the Professional MBA program and in custom corporate engagements with large organizations. Now we're bringing it to open enrollment, so you can have the same experience.

Taught by experts at the intersection of technology, data, and business.

Matt Seitz leads the program. He's Executive Director of the University of Wisconsin's AI Hub for Business, has spent 14 years at Google leading U.S. retail search, and works directly with the AI Hub's executive advisory board: senior leaders from Epic, Intuit, 3M, and Exact Sciences.

Katie Gartner co-leads. She's a Wisconsin School of Business analytics lecturer with a background as a cloud data analyst and machine learning engineer, and she teaches the foundations leaders need to know to prevent their AI initiatives from derailing.

Requirements

Participants must bring their own paid AI chatbot subscription. Acceptable options include, ChatGPT Plus or Pro, Gemini Advanced, or Claude Pro or Max. Free tiers are not sufficient for this program.

Exclusive Bonus Event:

Registration also includes a complimentary seat at the Ground Truth: Agentic AI Forum, a separate event hosted by the AI Hub the following day, where you'll meet the advisory board directly at an exclusive breakfast.

• Understand how AI creates value at the enterprise level and its impact on strategy and operations
• Develop a shared vocabulary and baseline for the state of AI today, what it is and what it isn't
• Identify and prioritize AI use cases aligned to business goals
• Develop approaches to integrate AI into existing processes, systems, and workflows
• Lead organizational adoption of AI, including change management and stakeholder alignment
• Evaluate risks, governance, and ethical considerations in enterprise AI deployment
• Build a roadmap for scaling AI initiatives across the organization
• Strengthen decision-making around AI investments, capabilities, and partnerships

Leaders and professionals responsible for strategy, innovation, operations, transformation, technology, or performance improvement, who need to lead or support AI initiatives at any level, from a single team to a whole enterprise, and who are ready to be the one people turn to for it.